A BROTHERHOOD PROJECT
LE LIGNON — A SUCCESSFUL SOCIO-ARCHITECTURAL UTOPIA
Built in 1962 under the direction of architect Georges Ador and his associates (Jacques Boliger, Dominique Julliard, and Louis Payot), Le Lignon is Europe’s longest continuous building, and for a time, it was the longest in the world. Spanning 1,065 meters (Guinness World Record), bordered by a forest and surrounded by the Rhône River, it is now an UNESCO-classified monument, attracting architects from around the world.
Located in Geneva, the « City of Peace » and the global capital of watchmaking, Le Lignon is a symbol of urban ingenuity. More than just housing, Le Lignon integrates green spaces, schools, churches, cultural centers, sports institutions, and a commercial hub, making it a « City within the City. »
It was also the birthplace of Vernier sur Rock, a legendary music festival (1983-2023) that hosted iconic bands such as Slayer, Sepultura, Faith No More, Motörhead, Radiohead, System of a Down, Placebo, and Björk, alongside countless local talents.
Within this multicultural ecosystem (192 nationalities), Alexandre and Jean-Marc dubbed Le Lignon a « Cosmic District », giving birth to STREET CORE 219.
" No compromise. Forged by adversity, shaped by diversity, we know where we're going and how to get there."
We are a new watch brand entering the market, deeply inspired by our roots—a socio-cultural utopia called Le Lignon, located within one of the longest buildings in the world, surrounded by the serene beauty of the Rhône River and lush forests. This setting reflects the perfection of exploration, discovery, and the daily embrace of new experiences. Our identity is firmly « street made, » and so are our watch models.
Our designs tell a story of happiness, emphasizing the simple art of living in the moment and facing challenges with resilience rather than focusing on material wealth. Straddling urban and natural perspectives, we have honed our expertise within this fascinating contrast, constantly adapting to situations and seizing opportunities.
Our engineering philosophy is guided by four principles: Resilience, Ambition, Steadfastness, and Determination—embodied in the shield of the Knights of the Streets.
"To us, STREET MADE, mean the excellence of passion and experience"
We have envisioned, developed, and industrialized high-quality watches at truly accessible prices by selling directly in B2B, with no intermediaries involved. Each design resonates with themes of mindfulness and timeless cultural values, offering more than just functionality—our watches embody a deeper narrative.
This project is entirely independent, with no private investors or financial groups involved. Every element of our brand, from concept to production, has been authentically created, developed, and manufactured with complete economic self-sufficiency.
We hope you will see your emotions and life choices reflected in these timepieces, crafted with utmost passion to share what we hold most dear in life: family, resourcefulness, outdoor adventures, and selflessness.
Streetly yours,
Alexandre Bugnon & Jean-Marc Bosque
STREET CORE 219 Founders
OUR TIME QUEST
OUR DNA – STREETS CREATE LEGENDS
Driven by the belief that « life happens outside and in the moment », Alexandre and Jean-Marc see adversity as an opportunity for growth rather than an obstacle. The streets have their challenges, but they reward courage.
Growing up in the socio-urban context of Le Lignon, they learned that the street fosters intelligence and wisdom: « Intelligent people know how to solve problems; wise ones know how to avoid them ».
Courtyards, cultural diversity, humility, and parental sacrifices created a generation of resilient and united individuals who found happiness in simplicity and gratitude in the present moment.
STREET MADE © : Our Label of Origin
More than just a watch brand, STREET CORE 219 is a state of mind, celebrating intercultural harmony, working-class determination, pop culture, sports passion, and humility.
Our watches are not mere status symbols; they embody the energy of the streets, urban heritage, and the power of authenticity. We emphasize self-awareness and personal fulfillment through courage, rather than the illusion of financial success—it’s about being, not appearing.
We chose to create our own « STREET-MADE© » label, even though our products could qualify as « Swiss Made », to define an independent and heterogeneous approach—never before associated with watchmaking.
It’s a pure DIY philosophy, deeply influenced by New York punk pioneers The Misfits (a major inspiration for Jean-Marc Bosque), while also embracing traditional Swiss watchmaking values—which, for Alexandre Bugnon, were born out of necessity and a pursuit of independence.
Colors and Mindset Rooted in Our Identity
The design of STREET CORE 219 visually expresses Turf culture, concrete, brotherhood, sports, street art, music, and intercultural roots.
Our watches draw inspiration from Le Lignon’s urban architectural and surroundings contrasts:
- The firmness of the monochrome tones of concrete and raw structures
- The vibrant flashes of balcony awnings and all around nature.
This is why our 47mm case was ergonomically designed to mirror movement through architectural spaces (stairs, alleys, walls, columns), while also capturing the polychromatic transitions offered by nature around Le Lignon.
Our influences extend from contemporary myths to our own « Cosmic Turf »—a unique universe where bold choices challenge fleeting trends. We also draw inspiration from American and Japanese comics, fueling our artistic vision and design philosophy.
A Logo That Embodies Knights of Le Lignon’s Code of Honor
The STREET CORE 219 logo is a geometric abstraction of Le Lignon, perfectly symmetrical on both the X and Y axes. It embodies our four core values, based on self grow stuff and forged by « The Street Knight’s 219 Code ».
- Resilience
- Ambition
- Perseverance
- Determination
This symbol reflects our commitment to industrial innovation and social harmony, while paying homage to Europe’s longest residential structure.
